AdventHealth’s Research Institute needed a video to showcase the world-changing diabetes research they were conducting while appealing to partners and volunteers. In turn, we needed to capture the full story of their extensive and complex research in a way that was accessible.

We wanted the video to feel approachable from all angles, so we minimized medical jargon and kept our approach honest and human by showing all the meaningful faces behind diabetes—patients, caregivers, doctors, researchers, and scientists. We filmed over several days to capture exciting footage throughout the organization. Then we set to editing and hacking away until we held the final result.

The video was a success. By alternating between the personal and the medical, we were able to create a powerful piece that spoke to the challenges of diabetes and diabetes research, all while shining a light on the faces working toward a cure. To this day, AdventHealth is one of our longest-lasting partners, and we continue to work with them whenever they need video.