Wiley Education | Campbellsville University
Case Study
Case Study
Wiley Education | Campbellsville University
Wiley supports the higher education and business communities in their education and training endeavors, with the goal of helping more people achieve their career goals.
Campbellsville University, founded in 1906, is a widely-acclaimed private university in Campbellsville, Kentucky.
Video Type: Ad Production Company: Studio Say So Services: Creative, Full Production
Director: Marshall Head, Danny Miller Producer: Mackenzie Wiler Cinematographer: Erik Van Lenten Editor: Audri Tearpak
The Challenge
Campbellsville needed to promote their expanded online education offerings, so Wiley asked us to create spots that would relate to the challenges of returning to school in a busy world—with kids, jobs, and a whole life to live. Our goal was to shed a positive light on what it’s like to lead an already busy life and add school to the mix. We had to show Campbellsville as a path to something bigger and greater.
Our Process
Although Campbellsville University is based in Kentucky, we created video concepts centered around a student's home and work life that were shootable in Central Florida. With the Wiley team as a collaborative partner, we shot at three homes, two restaurants, and an office. Ultimately, we filmed and edited three unique ad spots to help students connect with the online back-to-school experience.
The Results
The new campaign for Campbellsville University was a success. The video spots we shot performed significantly higher than Campbellsville’s prior video assets and increased brand awareness and interest in the university’s online programs.
Today, we continue to help Wiley with projects for their college and university clients.
"Danny, Marshall, and the rest of Studio Say So run a class act operation. Their knowledge and experience were evident from concept to shooting to the final editing stages, and every effort was made to ensure we stayed true to the original vision. Above all, they engaged with us like true collaborators, listening and ensuring that we were all in sync every step of the way. Looking forward to an opportunity to work with them again!"
–Wiley
–Wiley
Behind The Scenes